Online videos were a hot commodity in December ? 182 million U.S. Internet users watched 38.7 billion videos, comScore Video Metrix said in its latest report.
Video ad views totaled 11.3 billion ? twice as many as in January 2012 translating into a 59 percent year-over-year growth.
Google Sites ranked as the top online video content property in December, thanks to driven YouTube.com, with 153 million unique viewers. Facebook placed second with 58.8 million. In third was VEVO with 51.6 million views followed by NDN with 49.9 million and Yahoo! Sites with 47.5 million.
Nearly 38.7 billion video content views occurred during the month, with Google Sites generating the highest number at nearly 13.2 billion, followed by AOL, with 692 million. Google Sites had the highest average engagement among the top 10 properties.
| Top U.S. Online Video Content Properties Ranked by Unique Video Viewers December 2012 Total U.S. ? Home and Work Locations Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix | |||
| Property | Total Unique Viewers (000) | Videos (000)* | Minutes per Viewer |
| Total Internet : Total Audience? | 181,717 | 38,673,322 | 1,150.2 |
| Google Sites | 152,971 | 13,181,969 | 388.3 |
| Facebook.com | 58,776 | 419,959 | 16.4 |
| VEVO | 51,640 | 592,463 | 39.3 |
| NDN | 49,942 | 510,319 | 69.5 |
| Yahoo! Sites | 47,516 | 383,514 | 51.5 |
| AOL, Inc. | 42,425 | 692,467 | 55.0 |
| Viacom Digital | 42,334 | 431,833 | 39.4 |
| Microsoft Sites | 40,604 | 472,812 | 39.4 |
| Amazon Sites | 38,129 | 138,968 | 10.3 |
| Grab Media, Inc. | 34,911 | 203,512 | 28.8 |
Source: comScore Video Metrix, January 2013 (A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams)
Americans watched 11.3 billion video ads in December and Google Sites was at the top of the heap with nearly 2 billion ads. BrightRoll Video Network took second place with 1.8 billion and Liverail.com, with 1.8 billion, took the third-place slot. Time spent watching video ads totaled 4.1 billion minutes. BrightRoll Video Network delivered the highest duration of video ads at 966 million minutes.
Video ads reached 53 percent of the total U.S. population an average of 70 times during the month. Delivering the highest frequency of video ads to its viewers was Hulu with an average of 65. Google Sites delivered an average of 20 ads per viewer.
| Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed December 2012 Total U.S. ? Home and Work Locations Ad Videos Only (Content Videos Not Included) Source: comScore Video Metrix | ||||
| Property | Video Ads (000) | Total Ad Minutes (MM) | Frequency (Ads per Viewer) | % Reach Total U.S. Population |
| Total Internet : Total Audience? | 11,322,657 | 4,135 | 69.9 | 52.6 |
| Google Sites | 1,998,861 | 155 | 20.0 | 32.4 |
| BrightRoll Video Network** | 1,826,453 | 966 | 13.8 | 43.1 |
| LiveRail.com? | 1,797,940 | 813 | 18.2 | 32.1 |
| Adap.TV? | 1,541,695 | 741 | 11.7 | 42.9 |
| Hulu | 1,454,115 | 584 | 64.9 | 7.3 |
| Specific Media** | 988,399 | 419 | 7.7 | 41.6 |
| TubeMogul Video Ad Platform? | 783,934 | 297 | 8.4 | 30.3 |
| Tremor Video** | 743,969 | 361 | 8.6 | 28.0 |
| Auditude, Inc.** | 736,787 | 153 | 12.8 | 18.7 |
| Videology** | 632,977 | 337 | 7.5 | 27.3 |
Source: comScore Video Metrix, January 2013
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
?Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique Viewers
Video music channel VEVO kept the top spot in the ranking with 50.5 million viewers, according to December 2012 YouTube partner data. Fullscreen took second place for the first time with 31.1 million viewers, followed by Maker Studios, Warner Music, and Machinima.
Machinima had the highest level of engagement (68 minutes per viewer) of the top 10 YouTube partners. Maker Studios was second with 44 minutes per viewer. VEVO streamed the greatest number of videos (565 million), followed by Machinima (503 million).
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| Top YouTube Partner Channels* Ranked by Unique Video Viewers December 2012 Total U.S. ? Home and Work Locations Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix | |||
| Property | Total Unique Viewers (000) | Videos (000) | Minutes per Viewer |
| VEVO @ YouTube | 50,485 | 564,531 | 37.9 |
| Fullscreen @ YouTube | 31,079 | 191,159 | 19.1 |
| Maker Studios Inc. @ YouTube | 30,013 | 362,971 | 43.6 |
| Warner Music @ Youtube | 26,025 | 141,622 | 18.1 |
| Machinima @ YouTube | 25,994 | 502,656 | 68.1 |
| BroadbandTV @ YouTube | 13,370 | 79,937 | 18.1 |
| Collective Digital Studio @ YouTube | 9,281 | 59,197 | 20.2 |
| ygent @ YouTube | 8,640 | 25,991 | 9.4 |
| Alloy Digital @ YouTube | 8,582 | 57,643 | 25.2 |
| MOVIECLIPS @ YouTube | 8,471 | 29,729 | 9.3 |
Source: comScore Video Metrix, January 2013 ?*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content
December 2012 data also revealed:
? 84.9 percent of the U.S. Internet audience viewed online video.
? The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
? Video ads accounted for 22.6 percent of all videos viewed and 1.9 percent of all minutes spent viewing video online.
Post from: SiteProNews: Webmaster News & Resources
Google Tops Online Video Rankings
Source: http://www.sphinxnow.com/blog/2013/01/24/google-tops-online-video-rankings/
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