Speaker Manufacturers: Internet Direct vs Brick and Mortar

One of the strengths of a B&M retailer pointed out in the comments is also one of its biggest weaknesses. Retailers usually sell many brands and from my own experience over the years they tend to formulate agendas whereby they will end up pushing certain brands over others because of discounts from the manufacturers and hence, because of this, generate larger profit margins in the process. There is also the issue of knowledge of the salesperson which more often then not, is quite lacking, especially, when it comes to objectivity in the eyes of the potential consumer.

For the above and many other logical reasons, it is no accident that more and more CE companies, especially with speakers, are going the ID route and as we can see, in recent years, because of it, much of the retail B&M business is in trouble. Like many others, I have listened to speakers in a store, taken them home, only to return them later because I didn't like the way they sounded. Many retailers normally won't even allow this to begin with and if they do, it is usually an exchange, not a money back set-up. ID companies usually have complete 30 day return policies which usually negates the issue of listening to the speakers before hand and even if one has to pay the return shipping, it is still more advantageous than being stuck with a product a buyer doesn't want.

There are many well established, quality companies out there that sell strictly the ID method and when it comes to a wide variety of choices, it really shouldn't even be an issue. Your ID buyer, especially in this case, is usually a better informed, more educated buyer anyway.

Source: http://forums.audioholics.com/forums/loudspeakers/84317-speaker-manufacturers-internet-direct-vs-brick-mortar.html

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